Hello dear reader,
It has been a busy last few weeks for many companies, it seems that they have decided that our vision for the last four years was correct and have decided to roll out location sharing in a variety of Apps. Curiously they all have understood that constant location is totally absurd, and that what users really want is a timed experience that respects privacy (Please, our dear friends at Zenly take note, constant location sharing is off the plate for most users)
The first announcement was a rumour that WhatApp was rolling this out for groups. It came out as a post on Reddit and sparked a massive privacy outrage. This is no surprise, since it was the same day they announced targeted ads. You can read more about it here: https://techcrunch.com/2017/02/03/whatsapp-tests-real-time-location-sharing-in-its-app/
The second came from Google Maps, they have decided your hangouts contacts could use a little sprucing from knowing your location, although it only works in a unidirectional paradigm (unless you both send a request). They made a funky video in a Google-style that illustrates the approach.
Last, but not least, in an attempt to copy everything that works, Facebook (or pseudo Snapchat as some people say) decided to join the party too. You can now share your live location with your messenger contacts. https://9to5mac.com/2017/03/27/facebook-messenger-live-location/
It is clear why all these big names are pursuing this, and it is clear that it is time for a leader to take the market. However, I personally wouldn’t trust those big names with my location data. After all, we have seen what and how they use it for. There is a reason why we at Wave have had this approach from the beginning, we are completely focused on being the best-most private location App. So, do yourself a favour and stay with who will never save or use your data, always use the best technology, and, why not, the cooler App ;).
There is a reason we have been so quiet lately, so keep your eyes peeled, because we are about to make location sharing go from red hot, to absolutely scorching ;)!
Feel free to drop a line in the comments!
Until next time!