Fitur, one of the most important tourism fairs in the world has started. It hosts around 10.000 companies from over 150 regions in the world in an expo that brings to Madrid new technologies, promotions and travel trends for our up coming holidays 😎
Spain, that had more than 70 millions of tourists in 2016, is one of the most visited countries in the world thanks to its beautiful beaches, natural rocky landscapes and of course great cities. Now Spain is also leading the gastronomical tourism in Europe because of the fusion of new trends with the well known healthy mediterranean diet. It’s no surprise that wine and cheese from Galicia have mastered the first day of Fitur with the production process info, free tasting and conferences about how to attract tourists in the new digital era.
Technology and fun at Fitur
From an online booking till the activity you signed up with a QR code, Virtual Reality is here to bring us the sensations of different destinations from the moment of the reservation. Will you choose spending your holidays in Formentera after experimenting the waves in the crystal clear waters in the Mediterranean Sea right at your own sofa? Probably, right? 😉
Visitors will also be using new technologies to find each other in such a crowded place, as Wave Application allows them to share their location with colleagues and friends in real time. The must-have app is designed to make meeting easy and Fitur, a fair that had more than 250.000 visitors last year, is definitely one of those places where some help is more than welcome.
TechnoFitur will show us the new exciting trends of technology, stay tuned!
Our hot picks for #Fitur2017
Fitur will gather tour operators, travel agencies, hotels, resorts, marketing promotions and conferences about tourism for shopping, health issues, fun or trends.
The ibero-american meeting will take place on 17 of January hosting the trends of Spanish speaking countries. Africa will display Investour Africa, a brilliant conference on 18 of January about sustainable tourism as the continent is becoming more appealing to western tourists. That day there will be also conferences about how technology will change our holidays, from the time of the booking till the features we will enjoy during our holidays.
Health tourism is becoming a new trend for people eager to swim in hot springs and natural pools. Conferences about this topic will be hosted on 18 and 19 of January. The last day of the fair will be the time to speak about other raising groups of tourism such as Gay tourism, Wine tourism and Shopping. This day will host a gather of travellers from all over the world, organized by the online platform Minube. More information on the official website on this link.
Eating, tasting wine and enjoying national dances such as the one featured by Argentina will add to the show fun and interesting activities to enjoy everyday. See you at Fitur!
Pablo Clemente Pérez 